Personal Injury Attorney Advertising Tips from Ted Lasso
February 17, 2023
Reading time: 2 minutes
Yes, Ted Lasso even has some advice for personal injury lawyers. While we wait for AFC Richmond to take the pitch in Season Three, consider what Ted might say about attorney advertising online:
“If the internet has taught us anything, it’s that sometimes it’s easier to speak our minds anonymously.” – Ted Lasso Source: Apple TV
Although Ted probably hasn’t studied the ethics of lawyers using social media to advertise, his risk management advice is spot on. In other words, better not to say anything to a potential client that could be construed as solicitation of their business.
The ABA Model Rules of Professional Conduct include rules governing attorney advertising. Although the rules allow a lawyer to communicate information about their services through any media, Rule 7.1 provides that “[a] lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s services.” As what we regard as “media” continues to evolve, so must lawyers’ advertising practices, specifically with respect to the online solicitation of clients. Solicitation is defined as “communication initiated by or on behalf of a lawyer or law firm that is directed to a specific person the lawyer knows or reasonably should know needs legal services in a particular matter and that offers to provide legal services.” Rule 7.3 prohibits lawyers from soliciting employment by live person-to-person contact unless the person being contacted is another lawyer, a family member, or someone with a close personal or prior professional relationship with the lawyer.
Want more tips for using social media in your practice? Register for AttPro’s April webinar “Social Awareness: Best Practices for Ethically Using Social Media in Your Law Practice” at https://attorneyprotective.com/april-2023-webinar.
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Information provided by AttPro Ally is not intended as legal advice. This publication provides best practices for use in connection with general circumstances and ordinarily does not address specific situations. Specific situations should be discussed with legal counsel licensed in the appropriate jurisdiction. By publishing practice and risk prevention tips, Attorney Protective neither implies nor provides any guarantee that claims can be prevented by the use of the suggested practices. Though the contents of AttPro Ally have been carefully researched, Attorney Protective makes no warranty as to its accuracy, applicability, or timeliness. Anyone wishing to reproduce any part of the AttPro Ally content must request permission from Attorney Protective by calling 877-728-8776 or sending an email to [email protected].
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